Web Design Bedfordshire

The major search engines, Google, Bing and Yahoo constantly amend their algorithms in order to provide the best content for their searchers. In the Spring of 2010 Google launched it's Page Speed Algorithm which it designed in order to speed up the internet by rewarding the fastest sites (with the best Web Design) with better rankings, and penalising the slowest sites with lower rankings, or in some cases, no rankings at all.

Google bases its calculations on the top 20th percentile load speed, so over time the goal posts will move as more sites increase their load times. This speed algorithm makes effective Web Design even more important for search than has previously been the case. Not only that, but it is important to stay abreast of developments in the area of load speed and Web Design in order to remain at the top of search.

Web Site Design is often used by designers to create clever and stunning visual sites only for no one to see them because they are invisible to search engines. Google runs one of the worlds largest popularity contests that rewards good Web Site Design & punishes mistakes severely.

Search engines score Web Site Design on a vast range of criteria, which are constantly assessed to ensure that the most suitable sites appear in your search results.

Effective Sales Funnel Web Design

During the past ten years, business owners have been told that in order to compete they must have a website. This resulted in thousands of businesses investing thousands of pounds into website construction in the belief that once built and live the website would lead to increased sales, more profit and good times for all.

This isn't what happened however as most of these business owners soon discovered. What they had in effect done, was to spend thousands of pounds on a glossy sales brochure which was then promptly stuck in the back of a dark desk draw never to be seen again. The thing is, web designers are not often effective sales people, they can build you a beautiful web site, but they miss the whole point and purpose of the site which more often than not is to drive hot leads to your front door to be turned into sales.

So what should effective Web Design produce?

1/ To establish an online presence.

2/ To have significant footfall through your website.

3/ To have the site convert sufficient sales/leads.


Many website owners only discover that their site isn't customer friendly once they have cultivated significant traffic streams. If you have 10 visitors per week and no sales then it is safe to think that a lack of traffic is to blame, but once you have 1000 visitors daily and still no sales then it is time to look at your sales funnel process.

Many websites are not designed with sales in mind. Yes, they might show products and prices, but that isn't driving sales. The age old premise still applies today;

- Grab the readers attention

- Identify their problem and

- Describe your solution...

- Before calling for action from them.

Everyday we are sold to using this process time and time again. It has worked for years and
will do so for years to come.

To find out how your website can work more efficiently, please Contact Us

Web Design Northamptonshire