Web Site Design

Web Site Design

So many times Web Site Design is used by designers to create clever and stunning visual sites only for no one to see them because they are invisible to search engines. Google runs one of the worlds largest popularity contests that rewards good Web Site Design & punishes mistakes severely.

Search engines score Web Site Design on a vast range of criteria, which are constantly assessed to ensure that the most suitable sites appear in your search results.

Effective Sales Funnel Web Design

During the past ten years, business owners have been told that in order to compete they must have a website. This resulted in thousands of businesses investing thousands of pounds into website construction in the belief that once built and live the website would lead to increased sales, more profit and good times for all.

This isn't what happened however as most of these business owners soon discovered. What they had in effect done, was to spend thousands of pounds on a glossy sales brochure which was then promptly stuck in the back of a dark desk draw never to be seen again. The thing is, web designers are not often effective sales people, they can build you a beautiful web site, but they miss the whole point and purpose of the site which more often than not is to drive hot leads to your front door to be turned into sales.

Many Business leaders are only just waking up to the fact that their website isn't working for them, but that it should be and could be. There are three important elements that drive online sales;

1/ To establish an online presence.

2/ To have significant footfall through your website.

3/ To have the site convert sufficient sales/leads.

Many website owners only discover that their site isn't customer friendly once they have cultivated significant traffic streams. If you have 10 visitors per week and no sales then it is safe to think that a lack of traffic is to blame, but once you have 1000 visitors daily and still no sales then it is time to look at the sales funnel process.

Many websites are not designed with sales in mind. Yes, they might show products and prices, but that isn't driving sales. The age old premise still applies today;

- Grab the readers attention

- Identify their problem and

- Explain your solution...

- Before calling for action from them.

Everyday we are sold to using this process time and time again. It has worked for years and will do so for years to come.

Website Design

By effective testing and measuring it is possible to track improvements in conversion rates and so fine tune your website design until sales are optimized.

We have all been looking at websites and left as it didn't feel right or comfortable. Simple things such as easy navigation that lets us go back if desired, pages that load quickly and being able to find what you want easily are all simple improvenments that can be made to enhance a site.

When did you last ask a customer for his experience with your website?

Feedback will help you to improve and increase future sales.