Web Site Design
So many times Web Site Design
is used by designers to create clever and stunning visual
sites only for no one to see them because they are invisible
to search engines. Google runs one of the worlds largest
popularity contests that rewards good Web Site Design
& punishes mistakes severely.
Search engines score
Web Site Design on a vast range of criteria, which are
constantly assessed to ensure that the most suitable
sites appear in your search results.
Effective Sales Funnel Web Design
During the past ten years,
business owners have been told that in order to compete
they must have a website. This resulted in thousands
of businesses investing thousands of pounds into website
construction in the belief that once built and live
the website would lead to increased sales, more profit
and good times for all.
This isn't what happened
however as most of these business owners soon discovered.
What they had in effect done, was to spend thousands
of pounds on a glossy sales brochure which was then
promptly stuck in the back of a dark desk draw never
to be seen again. The thing is, web designers are not
often effective sales people, they can build you a beautiful
web site, but they miss the whole point and purpose
of the site which more often than not is to drive hot
leads to your front door to be turned into sales.
1/ To establish an online presence.
2/ To have significant footfall through your website.
3/ To have the site convert sufficient sales/leads.
Many website owners only discover that their site isn't
customer friendly once they have cultivated significant
traffic streams. If you have 10 visitors per week and
no sales then it is safe to think that a lack of traffic
is to blame, but once you have 1000 visitors daily and
still no sales then it is time to look at the sales
funnel process.
Many websites are not
designed with sales in mind. Yes, they might show products
and prices, but that isn't driving sales. The age old
premise still applies today;
- Grab the readers attention
- Identify their problem and then
- Explain your solution...
- Before calling for action from them.
Everyday we are sold
goods and services using this process time and time
again. It has worked for years and
will do so for years to come. |
