Web
Site Design
So
many times Web Site Design is
used by designers to create clever and stunning
visual sites only for no one to see them because
they are invisible to search engines. Google runs
one of the worlds largest popularity contests
that rewards good Web Site Design & punishes
mistakes severely.
Search
engines score Web Site Design
on a vast range of criteria, which are constantly
assessed to ensure that the most suitable sites
appear in your search results.
Effective
Sales Funnel Web Design
During the past ten years, business
owners have been told that in order to compete
they must have a website. This resulted in thousands
of businesses investing thousands of pounds into
website construction in the belief that once built
and live the website would lead to increased sales,
more profit and good times for all.
This
isn't what happened however as most of these business
owners soon discovered. What they had in effect
done, was to spend thousands of pounds on a glossy
sales brochure which was then promptly stuck in
the back of a dark desk draw never to be seen
again. The thing is, web designers are not often
effective sales people, they can build you a beautiful
web site, but they miss the whole point and purpose
of the site which more often than not is to drive
hot leads to your front door to be turned into
sales.
Many Business leaders are only
just waking up to the fact that their website
isn't working for them, but that it should be
and could be. There are three important elements
that drive online sales;
1/ To establish an online presence.
2/ To have significant footfall
through your website.
3/ To have the site convert sufficient
sales/leads.
Many website owners only discover
that their site isn't customer friendly once they
have cultivated significant traffic streams. If
you have 10 visitors per week and no sales then
it is safe to think that a lack of traffic is
to blame, but once you have 1000 visitors daily
and still no sales then it is time to look at
the sales funnel process.
Many websites are not designed
with sales in mind. Yes, they might show products
and prices, but that isn't driving sales. The
age old premise still applies today;
- Grab the readers attention
- Identify their problem and
- Explain your solution...
- Before calling for action from
them.
Everyday we are sold to using
this process time and time again. It has worked
for years and will do so for years to come.
Website
Design
By
effective testing and measuring it is possible
to track improvements in conversion rates and
so fine tune your website design
until sales are optimized.
We
have all been looking at websites and left as
it didn't feel right or comfortable. Simple things
such as easy navigation that lets us go back if
desired, pages that load quickly and being able
to find what you want easily are all simple improvenments
that can be made to enhance a site.
When
did you last ask a customer for his experience
with your website?
Feedback
will help you to improve and increase future sales.
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